Melia Hotels International goes from strength to strength
As the world largest resort based hotelier, Melia Hotels International are a key strategic partner for The Resort Group and the commercial success of our resort. Recent figures released by Melia Hotel International highlight their financial growth and increased presence in the global market. The outlook for Melia is very strong as they continue to see growth in a number of areas and further enhance their reputation on a global scale:
- 2011 revenues increased by 6.8% and EBITDA* increased by 4.5%
- Revenue per available room (RevPAR) increased again with 7 consecutive quarters of growth, achieving an increase of 9% overall in 2011
- They have an active pipeline of 31 hotels and added 20 hotels (5,056 rooms) in 2011, approximately one new hotel every three weeks. The company currently has 354 hotels (in operation or in the pipeline).
- 2.5 million Members of its "mas" rewards loyalty programme. Members generated 22% of room sales for the year. Plus, half a million Facebook fans worldwide (only Hilton have more)
*Earnings before Interest, Taxes, Depreciation and Amortisation